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Consumer protection measures may be less stringent on sites not on GamStop compared to licensed British operators. The popularity of non GamStop sites has increased among players who want to avoid self-exclusion programs. Operators of non GamStop sites typically hold licenses from jurisdictions outside the United Kingdom’s regulatory framework. Regulatory bodies have expressed concern about sites not on GamStop because they operate outside the UK’s national self-exclusion scheme and consumer protections. The popularity of games not on GamStop has increased among UK players looking to bypass self-exclusion schemes. The availability of gambling sites not on GamStop has raised concerns among regulators about the effectiveness of responsible gambling measures.